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The company has aligned with software, insights, and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, to offer clients 360 production, marketing, and measurement services.

The company will advise Acamar Films on media strategy for the series and will represent its media distribution rights across Latin America, MENA, EMEA.

This year’s competition focuses on the Preschool market (3-6 yrs) with entries encouraged from development projects that demonstrate originality, universal appeal, and high potential for brand extensions, licensing and merchandising amongst other criteria.

New competition format, in partnership with brand client Licor Beirão, to launch in Portugal on June 15.

In her new role, Loume will be responsible for executing Banijay Rights’ licensing and merchandising strategy across Banijay Entertainment’s key brands.