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The new launch sponsors, which include Capital One, L’Oreal, Molson Coors, Subaru, and Verizon. The platform can be free or cost up to $10 a month and will have five minutes of ad loads per hour or less, depending on which ad setting is chosen.

The conglomerate plans to cut back commercial time to make more room for news updates about the crisis and implement new strategies to assist marketers who have been affected by the pandemic, such as helping marketers craft messages, position products to capitalize on the move to e-commerce and offer new commerce technologies.

Comcast-owned NBCUniversal Chief Executive Officer Jeff Shell has tested positive for the coronavirus, according to a memo to staff on Thursday.

Disney, NBCUniversal, Sony, ViacomCBS and Warner Bros took a common position, while pledging to explore alternative options to organize the usual screenings that the studios call each year.

NBCUniversal's One Platform gives marketers the power to reach all audiences everywhere they are across the full NBCUniversal ecosystem, and enables every impression to be data-informed.