The title has risen to become the top rated show for the broadcaster having debuted in November 2022. Its third season is set to premiere in September 2024, with 280 episodes commissioned.
The Lille event was attended for 4000 professionals, among scriptwriters, producers, sales companies, broadcasters and platforms from 60 countries. The third day AI was in the centre of the discussions.
The show is produced by Telekom Serbia, which will also be the broadcaster, and Firefly Production. This series marks the first project from the Balkan region to join the Mediawan Rights lineup.