Cheaper ad-funded tiers like the ones Disney+ and Netflix will launch by the end of this year could prove an effective way for families to reduce their spend on video services, Ampere Analysis noted in its latest report.
As growth in its key delivery markets has slowed down and stabilized, Prime Video has shifted its focus to investing in additional developing markets with the potential to grow, such as Southeast Asia, according to Ampere Analysis.
As of August 2022, Netflix’s share has fallen to 28% of the top 100 SVOD titles in the United States, the lowest in the company’s history, although its Originals are still in demand, according to Ampere Analysis.
In August 2022, Snapchat decided to discontinue all investment in its content production entity. Ampere Analysis looked back on the company’s journey in commissioning vertically-shot Originals for its platform.
US-produced content is almost as popular among Polish Internet users as locally-produced content, particularly among younger demographics, Ampere Analysis noted in its latest report.