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Why are ad-supported streaming offers so appealing to young families? 27 OCT 2022

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Why are ad-supported streaming offers so appealing to young families?

Cheaper ad-funded tiers like the ones Disney+ and Netflix will launch by the end of this year could prove an effective way for families to reduce their spend on video services, Ampere Analysis noted in its latest report.
Why is Prime Video investing in emerging Southeast Asian markets? 21 OCT 2022

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Why is Prime Video investing in emerging Southeast Asian markets?

As growth in its key delivery markets has slowed down and stabilized, Prime Video has shifted its focus to investing in additional developing markets with the potential to grow, such as Southeast Asia, according to Ampere Analysis.
Netflix’s share of popular US SVOD titles continues to decline 13 OCT 2022

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Netflix’s share of popular US SVOD titles continues to decline

As of August 2022, Netflix’s share has fallen to 28% of the top 100 SVOD titles in the United States, the lowest in the company’s history, although its Originals are still in demand, according to Ampere Analysis.
Why did Snapchat’s Original content streak come to an end? 30 SEP 2022

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Why did Snapchat’s Original content streak come to an end?

In August 2022, Snapchat decided to discontinue all investment in its content production entity. Ampere Analysis looked back on the company’s journey in commissioning vertically-shot Originals for its platform.
Why are global SVOD services targeting the Polish market? 19 SEP 2022

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Why are global SVOD services targeting the Polish market?

US-produced content is almost as popular among Polish Internet users as locally-produced content, particularly among younger demographics, Ampere Analysis noted in its latest report.