52% of British households with an SVOD subscription turn to Netflix first when they are looking to find a new series or film to watch, according to Kantar Worldpanel’s latest “Entertainment on Demand (EOD)” data.
New research from Parks Associates shows that 51% of connected TV (CTV) device owners in the United States, roughly 44 million households, engage in commerce-related activities on their TV today.
Banijay will merge its business in the region, combining two market-leading entities, Endemol Shine India and Banijay Asia, under the leadership of Deepak Dhar.