According to a new report by Ampere Analysis, Asia Pacific will be the most critical growth region for Netflix’s ad tier, with one of the most significant increases in revenue and the greatest average revenue per user (ARPU) uplift.
Younger viewers are more likely to engage with ancillary sports content including social media content, betting, sports video games, sports documentaries, and fantasy sports games, according to Ampere Analysis.
Taiwanese operators are looking to promote both their own and international OTT services to appeal to the widest possible audience, according to Ampere Analysis’ latest report.
The volume of Scripted Historical series commissions in North America and Western Europe increased by 33% between the fourth quarter of 2020 and the first one of 2022, Ampere Analysis revealed in its latest report.
Apple TV+ and Paramount+ are the most popular services for US SVOD switchers – defined as those who move from one subscription service and commit to another contract within 60 days, according to Ampere Analysis.