The deal gives the distributor AVOD rights to 214 episodes across 13 seasons of the CBC’s family drama as well as the TV movie “A Heartland Christmas.”
The platform will include a premium subscription tier and an expanded AVOD, and an all-new subscription tier (SVOD) offering to bring together the best of VIX, Univision Now and Prendetv under a unified global product and vision.
46% of Latinos in the United States prefer consuming AVOD services instead of pay TV (20%), ad-supported subscription video-on-demand (16%), SVOD (14%) and live video (5%), according to Penthera's newest report.
The average number of US video services (SVOD and AVOD) taken per VoD user has also fallen for the first time, from 7.23 in November 2020 to 7.06 in April 2021, according Omdia report.