The FAST service will be available in Sweden, Denmark, and Norway on May 18. Pluto TV will debut in Nordics offering two viewing choices, with more than 210 live, linear channels and a Viafree on-demand section.
In a step-change to its traditional approach, ITV will now adopt a digital-first windowing strategy, premiering much of its new content first on ITVX and subsequently months later on ITV linear channels.
The linear channel, which will be home to Sony Pictures’ unparalleled collection of films, will be distributed by Ole Distribution throughout the region, including Brazil.
The overall trend is that television content consumption is moving from linear TV to streaming/CTV platforms, AudienceProject assured in its latest study.