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Imagen La visualización SVOD igualará a la de televisión lineal en 2023 15 MAR 2021

Data

ITALY: VIDEO STREAMING CONSUMPTION HAS GROWN 52% IN 2020

This percentage is much higher than the growth of linear TV, which only registered 11% in the same year. Likewise, the country evidenced a strong development of connected televisions.
US TV ADVERTISING MARKET STARTED TO RECOVER AFTER A 2020 MASSIVE DECLINE 12 MAR 2021

Ad Sales

US TV ADVERTISING MARKET STARTED TO RECOVER AFTER A 2020 MASSIVE DECLINE

US TV ad revenues reached $17 billion as 2020 came to an end. TV advertising revenues are projected to increase by 11% to $52.3 billion this year as a result of events expected to drive a surge in the market, such as the Summer Olympics and vaccine distributions.
Imagen YouTube producirá 40 series originales con foco en el mercado publicitario 11 MAR 2021

Streaming

YOUTUBE REACHES 120 MILLION CONNECTED TV VIEWERS IN THE US

The platform accumulated 20% more views than it did in March 2020, with 82.5% of the views deriving from five streaming services. Its financial performance during the fourth quarter last year surged by 36% year-over-year to nearly $7 billion.
FRANCE REACHED 78 ACTIVE SVOD PLATFORMS 11 MAR 2021

Data

FRANCE REACHED 78 ACTIVE SVOD PLATFORMS

There were 78 SVoDs available in France in 2020, up from 63 in 2017, and 22 million viewers accessed at least one platform, spending 15 euros per month on it
ENGAGEMENT CONTINUES TO GROW ACROSS GAMING AND E-SPORTS 10 MAR 2021

Gaming

ENGAGEMENT CONTINUES TO GROW ACROSS GAMING AND E-SPORTS

The global games live-streaming audience will reach 728.8 million by the end of 2021, a +10% increase over 2020’s audience number, according to Newzoo’s “2021 Global E-sports and Live Streaming Market” report.