Free-to-air broadcasters’ share of spend on Listed Events rights in the UK is declining: in 2012, they accounted for 75% of Listed Event spend; by 2021 this dropped to below 65%, Ampere Analysis revealed in its latest report.
Paramount+ holds now the second largest slate of SVOD titles commissioned in the UK in 2022, with 13 brand new commissions so far this year, second only to the market leader Netflix, according to Ampere Analysis.
Pluto TV increased the average length of ad-breaks and number of adverts shown, as a comparison from Ampere Analysis of a selection of titles at launch and in the following month reveals.
A quarter of the 12 million Netflix subscribers in the United States most at risk of churn are tolerant of advertising, according to Ampere Analysis, suggesting Netflix’s plan to introduce an ad-supported tier should pay dividends.