The household penetration of subscription video on demand services in Malaysia is expected to increase from 22% in 2022 to 41% in 2027, according to GlobalData.
Cast diversity is a key indicator of viewership among diverse households, according to Samba TV’s “State of Diversity on TV” report, an analysis of representation across top TV shows of 2023 and how that representation impacts viewership.
This interest is also obvious in households subscribing to a paid streaming service, SVOD. Half of the Nordic SVOD households say they are willing to pay extra for a bigger supply of local movies and series.
Content powerhouse Banijay announced the launch of Screen Line Productions, a new scripted label that will sit within Banijay France and will be operated by Alexia Laroche-Joubert and Frédéric Lussato.