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During the first day of the market, the company announced it will launch digital label Zoo 55 in early 2025, while it also sold dating format “My Mum, Your Dad” in Brazil and renewed its output deal with The Seven Network until 2029.

The series will go into production in London in 2025.

Nicely will arrive at MIPCOM having recently closed a flurry of worldwide sales, including its brand new "Christmas on the Ranch" going to US’ Hulu and "The Holiday Exchange" starring Kyle Richards premiering in the UK on ITV and all major VOD platforms in the USA.

The deal will deliver a package of premium scripted content to their channels, including the thriller series “The Gathering.”

As buyers have come to expect from WBITVP, the new slate covers reality, entertainment, factual entertainment genres, and scripted formats. It incorporates iconic content brands, innovative twists on established hits, and one very entertaining and compelling physical competition show.