During its latest “Parrot Analytics LIVE” webinar, the researcher provided real evidence of which platforms are winning or losing the streaming war with their original content.
Based on the bestselling novel by Roslund & Hellström, the series will form part of a minimum of 60 Viaplay Originals set to be released by the company in 2022.
By 2014, about 6.8% of Netflix's spend came from new orders, and increased to about 37.8% of the budget in 2020. As the streamer focuses more on new content, Kagan expects that to grow closer to 50% by 2025.
Serving as an expansion to its five-year content partnership, established last year, the new addition will give Sky Italia and Sky Deutschland customers access to 670 hours of of Love Nature’s diverse originals content by 2025.
SkyShowtime’s current originals have the highest Critical Ratings (according to Ampere’s Popularity Score) with an average rating of 68.4 compared to Amazon’s 67.6, Disney+’s 65.0 and Netflix’s 63.5.