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Viewers spend 10.5 minutes per session deciding what to watch on streaming services 28 AUG 2023

Data

Viewers spend 10.5 minutes per session deciding what to watch on streaming services

Nielsen’s latest “2023 State of Play” report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers, who now spend 10.5 minutes per session deciding what to watch.
71% of viewers in the United States prefer streaming TV to linear TV 23 AUG 2023

Data

71% of viewers in the United States prefer streaming TV to linear TV

In its latest “How We Watch: Trends in TV Habits” research, LG Ad Solutions revealed that 52% of viewers in the United States use four or more streaming apps, and only a tiny minority (3%) does not stream.
Smart TV vs Smartphones: what do consumers prefer to watch content? 18 AUG 2023

Data

Smart TV vs Smartphones: what do consumers prefer to watch content?

In the UCAN and EMEA regions, consumers prefer smart TVs, while the trend reverses in Asia and the Pacific, where smartphones are the most used devices for viewing online content, according to BB Media.
RCN's "Simply Ana" becomes the most-watched series in Colombia during the first half of 2023 11 AUG 2023

Programmers

RCN's "Simply Ana" becomes the most-watched series in Colombia during the first half of 2023

The series garnered an average audience per episode on broadcast television of 240,350 households and a 32.0% share.
Overall viewing of TV and video continued to fall in 2022 in the UK 3 AUG 2023

Data

Overall viewing of TV and video continued to fall in 2022 in the UK

The average amount of time spent watching TV and video content across all devices in 2022 in the UK was 4 hours 28 minutes per person per day, which is about 12% lower than in 2021, according to Ofcom’s latest report.