Nielsen’s latest “2023 State of Play” report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers, who now spend 10.5 minutes per session deciding what to watch.
In its latest “How We Watch: Trends in TV Habits” research, LG Ad Solutions revealed that 52% of viewers in the United States use four or more streaming apps, and only a tiny minority (3%) does not stream.
In the UCAN and EMEA regions, consumers prefer smart TVs, while the trend reverses in Asia and the Pacific, where smartphones are the most used devices for viewing online content, according to BB Media.
The average amount of time spent watching TV and video content across all devices in 2022 in the UK was 4 hours 28 minutes per person per day, which is about 12% lower than in 2021, according to Ofcom’s latest report.