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She will succeed Grégoire Castaing, Deputy CEO of the CANAL+ Group in charge of Finance and Strategy, and will report to Maxime Saada, Chairman and CEO of CANAL+ Group. The executive will assume her new role in September.

The transaction values the satellite TV provider, Tata Play, at about $1 billion, Bloomberg News reported, citing unidentified people familiar with the matter. Tata Sons, the holding company of Tata Group, had already bought a 10 percent stake held by state-owned Singaporean investment vehicle Temasek Holdings for around $100 million, local media reported.

It´s a consequence of the downturn in advertising market.The company had reported a recovery in the ad market in these results, but the damage has already been done, with McCall previously describing the downturn as the worst since the financial crisis.

The company announced its unaudited financial results for the first quarter of 2024, where it also reported a 10% increase in its operating income.

A report by Ampere Analysis revealed that, although it experienced a major setback after it announced its ads-supported tier, the platform has seen a major increase in the interest of a more economic option in exchange for having to watch ads.