Netflix is now at or above 30% European content in nearly all of its major European markets measured on a proportion of titles in catalogue, Ampere Analysis noted in its latest report.
In March 2022, the number of Original and Exclusive titles in Netflix’s US catalogue accounted for more than 50% of all available content for the first time in the company’s history, according to data from Ampere Analysis.
Combining Prime Video and free delivery membership, Amazon has become the only global streamer to have made a successful push into the Indian market without having acquired a pre-existing local streaming platform, according to Ampere Analysis.
As Netflix seeks to monetize its market domination in the West, in APAC it continues to focus on driving subscription uptake at the expense of ARPU, in particular in developing markets, Ampere Analysis noted in its latest report.
Italian media group MediaForEurope sees building a continental TV supergroup as the answer to challenges posed to Europe’s traditional domestic broadcasters by global streaming services, Ampere Analysis remarked in its latest report.