The new streaming platform got off to a very good start, due to its distinctive attributes: strong brand awareness, accessibility, visibility, attractive content and a user-friendly interface.
The executive, who led the documentary branch of Discovery+ for nearly three years, will lead the area of the Lionsgate Alternative Television’s brand.
Between April 20 and 21, the company launched the 17th series of “Britain’s Got Talent”, broadcasted The FA Cup semi-final, and launched the brand new and exclusive drama “Red Eye”.
He is the new head of franchise & marketing of kids and family division. The executive has worked for several years in creating the Barça Licensing & Merchandising division of the Football Club Barcelona, successfully establishing the Barça brand within the licensing world.