While 24% of viewers still prefer a movie theater setting for their first movie viewing experience, 30% of consumers have no preference for how to watch the new release.
Although the company will continue to exhibit the films theatrically worldwide, it will add an exclusive one-month access period on the HBO Max streaming platform in the United States, concurrent with the film’s domestic release.
SVOD services are projected to surpass Pay TV in 30 regions. OTT has made its way into all forms of content, including sports, gaming, podcasts, theater, and business.