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James P. Gorman to lead Disney CEO Succession Planning Committee 23 AUG 2024

Corporate Moves

James P. Gorman to lead Disney CEO Succession Planning Committee

The executive was named to chair the company’s Succession Planning Committee, which since January 2023 is in search for the successor of Robert A. Iger.
Wildbrain to launch Pokémon first FAST channel 22 AUG 2024

Kids & Animation

Wildbrain to launch Pokémon first FAST channel

WildBrain has struck an agreement with The Pokémon Company International to become the only distributor of the single-IP Pokémon FAST channel, starting in the United States, followed by Canada, the United Kingdom, Australia, and New Zealand.
Imagen Los servicios SVOD siguen ganándole terreno a la televisión en vivo 21 AUG 2024

Trends

FAST increased Usage impact SVOD and MVPD Subscriptions

Two in three (66%) TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s latest annual report, "State of Media, Entertainment, and Tech: Viewing Behaviors 2024."
Netflix announced 150% increase in upfront ad sales commitments 21 AUG 2024

Streaming

Netflix announced 150% increase in upfront ad sales commitments

The company closed deals with companies from industries such as consumer packaged goods (CPG), technology, entertainment, automotive, quick service restaurants (QSR), and retail.
USA: 75% of CTV users are interested in awards shows 21 AUG 2024

Trends

USA: 75% of CTV users are interested in awards shows

In its latest report, LG Ad Solutions highlighted significant trends in how audiences engaged with these events, underscoring the continuing relevance of awards shows and the growing impact of CTV on viewer habits.