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The service offers a free trial of 7,500 hours worth of movies and shows, and based on the ad format selected by the user, can cost up to $10 per month. Peacock will hold exclusive streaming rights for the 2020 Universal film slate, but may have to delay some of its original programming into 2021. NBCUniversal hopes to reach 35 million subscribers on the platform by 2024.

The new launch sponsors, which include Capital One, L’Oreal, Molson Coors, Subaru, and Verizon. The platform can be free or cost up to $10 a month and will have five minutes of ad loads per hour or less, depending on which ad setting is chosen.

The conglomerate plans to cut back commercial time to make more room for news updates about the crisis and implement new strategies to assist marketers who have been affected by the pandemic, such as helping marketers craft messages, position products to capitalize on the move to e-commerce and offer new commerce technologies.

Comcast-owned NBCUniversal Chief Executive Officer Jeff Shell has tested positive for the coronavirus, according to a memo to staff on Thursday.

Disney, NBCUniversal, Sony, ViacomCBS and Warner Bros took a common position, while pledging to explore alternative options to organize the usual screenings that the studios call each year.