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Netflix has been named the US' #1 TV brand for the fourth year in a row, followed by ABC, CBS, NBC, and FOX. Disney+ is now in the A18-34 target already, entering the charts at #8.

The streaming market has matured, and now providers and broadcasters created an add-on service on the side of the core business of broadcast. In ten years, advertising is expected to integrate; Targeted advertising and data mining capabilities will become key for the industry.

The solution focuses on FreeWheel’s ad decision engine ad targeting capabilities and the Comcast Technology Solutions’ Ad Store's ad creative distribution capabilities, allowing both, content owners and distributors to offer advertisers access to STB VOD content.

The meeting, targeted at members of TV, advertising, and media industries, featured advertising experts from all over the world, who discussed and the Role of TV and advertising during the outbreak, how sales and business strategies were impacted, changes in consumer behavior trends.

According to the company, the Global Football Package will enable a brand to centralise its fan-targeted, football sponsorship through one point of purchase and unlock unprecedented global scale.