52% of British households with an SVOD subscription turn to Netflix first when they are looking to find a new series or film to watch, according to Kantar Worldpanel’s latest “Entertainment on Demand (EOD)” data.
Not only are more consumers using the built-in connectivity of smart TVs to watch video, but half of smart TV owners say they use their set for streaming music or other audio content, according to Hub Entertainment Research’s latest report.
More than 40% of consumers say that they have signed up for a subscription just to watch one show and 42% say they have signed up for a new platform, then dropped it within the first six months, according to Hub Entertainment Research’s latest report.
In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 22% to almost half (45%), according to Ampere Analysis’ latest report.
The title achieved the highest ratings in five years on the channel for a first-prime drama series and it's the most watched show currently on all major VOD platforms in Israel.