As a subsidiary of France’s leading publisher Bayard, Bayard Animation has drawn on a catalog of iconic characters to build its success and stay relevant for two decades. The company's Managing Director explains this strategy.
The deals include more than 250 hours of scripted and factual content covering the lifestyle, true crime, history, and science genres. Some of them involve specific genre-based channels joining established players across the region.
Under the new name and brand identity, early Peyo characters, including “The Smurfs” and other IPs, will be revived using modern animation with new stories inspired by the original “Johan & Peewit” and “Benny Breakiron” comic books.
Formats experts have debated where and how producers can find the next big ideas that will get a green light and attract audiences in the local market and abroad.