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Streaming 2025: a deep dive into consumers' changing behaviors 19 MAR 2025

Trends

Streaming 2025: a deep dive into consumers' changing behaviors

Tubi's last report shows that 80% of viewers say they’d rather watch a TV show or movie than scroll on social media, and 59% turn to streaming when they need a mental break. On average, Americans now spend $129 per month on a combination of streaming and paid TV services, a 7.5% increase from the previous year.
Streaming’s secret weapon: legacy TV dominates global viewing trends 19 MAR 2025

Trends

Streaming’s secret weapon: legacy TV dominates global viewing trends

Legacy U.S. dramas and sitcoms continue to dominate global streaming, with "Grey’s Anatomy" leading at over 1 billion hours viewed across Disney+ and Netflix. As platforms embrace cross-licensing, classics like "Friends," "Prison Break," and "The Big Bang Theory" prove that older, bingeable series remain streaming’s most valuable assets.
Beta Film closed a major deal with Italy's RAI for crime and family series 19 MAR 2025

Deals

Beta Film closed a major deal with Italy's RAI for crime and family series

The deal includes the French mystery thriller "Homejacking", Spain’s"Rapa", as well as the German crime movie cycles "Murder in the Valley" and "Crimes of Crete", among others.
BBC tapped John Curbishley as Chief Strategy and Transformation Officer 19 MAR 2025

Corporate Moves

BBC tapped John Curbishley as Chief Strategy and Transformation Officer

John will report to Director-General Tim Davie and will take up the new role in April 2025
Streaming identity crisis: viewers struggle to tell platforms apart 17 MAR 2025

Trends

Streaming identity crisis: viewers struggle to tell platforms apart

The most recent research from Hub confirms that streaming brands striving to deliver “something for everyone” are hard for consumers to differentiate. In the blurry landscape of scripted content, live sports have stood out as a key driver for new sign-ups and subscriber retention.