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The executive will join the Seven.One Studios International team and will look for third party format acquisitions and co-development opportunities for the company to invest in and distribute internationally.

They join the Trust’s existing patrons, Sir David Attenborough, Nick Broomfield, Christopher Hird, Kim Longinotto, Charlotte Moore, Norma Percy and Sir Grayson Perry.

The companies launch fun-filled episodes and music videos to build body confidence in young children.

Freely's launch in April marked the first time all four of Britain's public service broadcasters joined hands to set up a streaming service, as they look to future-proof live TV in the age of streaming. Freely offers 70,000 hours of on-demand content, more than any other major streaming platform in Britain.

In this newly created role, Rak will assume leadership of Channel 4 Sales, the commercial arm of Channel 4, with responsibility for driving the organisation’s advertising revenue.