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The Magic Light Pictures team reveals the sources of inspiration behind their hit animated specials, anticipates upcoming launches, and unveils their most effective distribution strategies.

Animotion Media Group globally premiered its girl-first animated adventure comedy "Shooting Stars" at MIFA, aiming to encourage girls aged 6-10.

With over 5,000 episodes and 3,000 half-hours in distribution, the group adds 15+ new projects across partnerships with TF1, Nickelodeon, Warner Bros Discovery, and Disney, and launches a Digital First strategy targeting Gen Alpha.

It is a bold and original 2D creation helmed by acclaimed director Stéphane Berry, best known for "Totally Spies!", and created in collaboration with Cyril Deydier. The series will be distributed internationally by Mediawan Kids & Family.

According to Bilibili data, they are turning to online platforms for stories that are fun, interactive, and emotionally meaningful, putting animation as the top choice for family entertainment.