A research by Pixalate revealed that Samsung Smart TV was the only CTV platform to see higher Invalid Traffic (IVT) rate on FAST apps vs. non-FAST apps; Ad spend SOV declined across Roku, Amazon Fire TV, Samsung Smart TV and Apple TV (-44%).
Kantar’s Worldpanel latest Entertainment on Demand (EoD) data on Great Britain’s streaming market uncovered changes in consumers’ behaviors within the VOD market between April to June 2024.
The bundle, offering access to Netflix, Peacock, Apple TV+, will be available at $15 per month as an add-on to Comcast Xfinity TV or broadband, and at $30 per month to combine the bundled apps with NOW TV, a separate package.