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AudienceProject to measure Disney+ ad campaigns 21 NOV 2024

Streaming

AudienceProject to measure Disney+ ad campaigns

With this service, it becomes possible to measure the reach, frequency, and brand impact of Disney+ ad campaigns—whether analyzed independently or in conjunction with other media channels, including the open web, social media, online video platforms, streaming services, and linear TV.
UK Government to explore future of linear TV amid streaming shift 8 NOV 2024

Programmers

UK Government to explore future of linear TV amid streaming shift

The government will organize a forum, which will be chaired by Media Minister, Stephanie Peacock MP, and bring together representatives from TV industry and audience groups.
Roku’s streaming reach increased 100% during the Olympics 2 SEP 2024

Production

Roku’s streaming reach increased 100% during the Olympics

Roku Advertising also reported traditional linear TV households spent over 17 hours on average watching the Paris 2024 Olympics, nearly double the time spent on the Tokyo 2021 Olympics.
The CEE region, an evolving and challenging region 26 JUN 2024

Markets

The CEE region, an evolving and challenging region

The region faces new business trends and consumer shifts, where the linear TV business still has a predominant role and SVOD subscriptions taking a strategic role in the partnerships landscape.
DeAPlaneta Entertainment and Canal+ Poland sign a deal for "Milo" and two other preschool series 26 JUN 2024

Kids & Animation

DeAPlaneta Entertainment and Canal+ Poland sign a deal for "Milo" and two other preschool series

Thanks to this agreement, Canal + has renewed season 1 of Milo and will broadcast its season 2 together with Mia & Codie and Nina & Olga in Poland through its linear TV channel and also through SVOD. Milo is co produced by DeAPlaneta Entertainment and Fourth Wall (UK) and DeAPlaneta Entertainment manages Global Rights of the series worldwide.