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The partnership spans OTT Studio’s growing portfolio of FAST channels and its major entertainment apps, including Free Movies Plus, Christmas Plus, and others.

LATAM leads quality improvements with a 33% drop in buffering, while TVs and set-top boxes dominate viewing devices, capturing 69% of VoD and 87% of Linear TV playtime.

Netflix averaged 8.3 million monthly users in Q1 2025, followed by Amazon Prime Video with 7.3 million, Disney+ with 3.7 million, Dazn with 2.2 million, and Now (Sky) with 1.4 million (-5.8%).

CTV viewership soared 46% year-over-year in H1 2025, while 68% of top advertisers increased TV ad impressions—yet 94% of those ads still reach just half of U.S. households.

Emotionally aligned ads in over 50 campaigns captured between 27% and 66% of viewer attention—a 2.4× boost compared to non-aligned placements in Q2 2025.