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Advertising becomes a key growth engine for the Global Entertainment & Media Market 25 JUL 2025

Markets

Advertising becomes a key growth engine for the Global Entertainment & Media Market

PwC forecasts a 3.7% CAGR for the E&M industry through 2029, with digital ad revenue rising to 80% of total spend and connected TV ad revenue expected to jump from 22% in 2024 to $51 billion by 2029.
USA: Streaming is the most cost-effective entertainment choice, amid economic anxiety 15 JUL 2025

Markets

USA: Streaming is the most cost-effective entertainment choice, amid economic anxiety

Hub’s 2025 “TV Advertising: Fact vs. Fiction” survey shows over 50% of viewers willing to prioritize streaming subscriptions over other leisure spending despite widespread concern about rising costs and recession risks.
USA: New shifting patterns for streaming advertising models 11 JUL 2025

Trends

USA: New shifting patterns for streaming advertising models

On traditional broadcast and cable TV, ad breaks are typically placed during the rising action of a program. By contrast, tech-led and free streaming platforms take a different path: both tend to reduce the number of ads as an episode progresses.
Sky, Channel 4, and ITV to launch a joint premium video advertising marketplace 17 JUN 2025

Ad Sales

Sky, Channel 4, and ITV to launch a joint premium video advertising marketplace

For the first time, small to medium-sized businesses will be able to run a single campaign across Sky, Channel 4, and ITV. The new self-service TV ad buying marketplace aims to encourage new brands to TV.
Streaming: SVOD brands shift from advertising to bundling 12 JUN 2025

Trends

Streaming: SVOD brands shift from advertising to bundling

88% expect higher acquisition costs in 2025, 80% are cutting at least one digital channel, and 90% are adopting bundling—seen as delivering higher-quality subscribers and better ROI.