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Revry and REVOLT are pooling their data to help advertisers reach diverse audiences more accurately—while keeping privacy front and center. eMarketer projects U.S. CTV ad spending will rise 16.8% in 2025.

Global streamer expands its multi-tier subscription strategy within Europe with premium tier launch in GSA on March 26 and advertising tier coming in summer.

The media giant posted a 5% revenue increase, reaching €7.5 billion, while net profit rose 8% to €1.2 billion. Streaming subscriptions grew by 20%, and digital advertising revenue surged by 12%. The group's production arm, Fremantle, also saw solid performance, reporting a 10% increase in revenues.

The investment represents an 11% increase from 2024—while doubling down on new revenue streams like advertising and live events. The platform surpassed 300 million subscribers and saw rapid ad-tier adoption, with 55% of new users choosing the ad-supported option in Q4 2024.

Premium OTT Drives 10% Higher Brand Recall and Increased Ad Engagement. Smart TV Growth and CTV Advertising Present New Opportunities for Marketers.