GMA dramas have already gained traction across Africa, captivating audiences and highlighting the rising demand for high-quality Filipino content in the region.
The yet-to-be-named label will focus on scalable, returning competitive formats and integrate the portfolios of Potato and 12 Yard, as ITV Studios ramps up investment in globally marketable unscripted IP.
In just three months, the platform entered the Top 5 U.S. Entertainment Apps on Google Play, achieved 500% growth in monthly user spend, and plans 280 original productions by 2026 across 177 global markets.
The new product connects Large Language Models to Gracenote’s verified entertainment data in real time, enabling CTV platforms to deliver accurate, personalized content recommendations while reducing hallucinations and improving monetization.
Under the agreement, Paramount will develop, produce, and distribute the film based on the popular intellectual property while both companies said they remain committed to honoring the brand's "rich narrative and distinctive style" for fans.