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Alongside premium factual series, long-running true crime, new series from returning favorites, and more, it will also introduce a range of brand-new formats from renowned producers such as Studio Lambert, IDTV, and Optomen.

The series will go into production in London in 2025.

The title is produced by ZANDLAND for Channel 4, UK. In the documentary, journalist Isobel Yeung delves into the hidden world of Mattel, the global toy giant valued at over 6 billion pounds.

Award-winning drama finds global partners across three continents including BritBox, ARTE and Stan.

Scheduled as a fireside chat in the Grand Auditorium of the Palais des Festivals on October 21, the keynote is part of the “C-Suite Conversations” series, which is being held during the market's opening afternoon in collaboration with Variety.