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According to data from Antenna, 51% of streaming platform’s gross additions came from their ad-supported options, with this number rising to 54% in the first quarter of 2024.

Antenna Studios, Sony Pictures Television and ZDF Studios were also confirmed to host screenings during this edition.

According to Antenna’s latest report, although acquisitions keep increasing, so did the churn rate, forcing the biggest SVOD players to shift their focus to a more advanced subscriber management.

In its latest report, Antenna took stock of consumer subscription behavior to assess the elements of the sports streaming landscape that seem clear versus those that remain unclear.

Antenna recently teamed up with Adobe on a custom analysis to better understand the journey of the streaming subscriber and the business impact.