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The “Chicago” franchise alone has generated nearly $500 million for streamers in the U.S. and Canada since 2020. Peacock now leads all platforms with over $300 million in revenue from Dick Wolf’s titles.

The company partners with Mediascope to drive growth. The focus will be on developing premium, high-impact content across formats and platforms, where brands become an integral part of the storytelling.

Exclusive movies may not be the top reason most viewers subscribe to streaming platforms—but for the select group they do attract, the value is clear. These subscribers are highly educated, tech-savvy, and willing to spend, making them a strategically important audience in a cost-conscious market.

Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.

With 80% of UK fans following both men’s and women’s sports and 47% of Europeans interested in women’s football, demand is clear. Yet media rights remain bundled or undervalued, leaving significant revenue potential unrealized across digital and broadcast platforms.