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A new Bango report reveals that 23% of Gen Z Americans now pay for social media subscriptions, spending nearly $1,000 annually across various services, and increasingly favoring bundled offerings through third-party providers.

US consumers now manage an average of 5.4 subscriptions each, and 44% say they've received services for free via bundled offers. 63% want one app to manage all their subscriptions.

Nearly 50% of TV viewers now subscribe to at least one streaming service outside the Big 7, according to HUB Intel. Only 11 of those niche services break a 10% reach.

More than half of subscribers (55%) now get these ‘indirect’ subscriptions via their cell phone providers, while 34% access and pay for them through a retailer. 44% now get a subscription they used to pay for free of charge, thanks to a bundled deal — rising to 55% for 18-24 year-olds.

From today, customers can access the offering on Prime Video for $15.99/month, an approximate 30% savings.