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With 80% of UK fans following both men’s and women’s sports and 47% of Europeans interested in women’s football, demand is clear. Yet media rights remain bundled or undervalued, leaving significant revenue potential unrealized across digital and broadcast platforms.

Digital i’s latest Trend Report highlights a major shift in streaming behavior, with 88% of Prime Video users now on ad-supported tiers and YouTube surpassing Netflix in viewing time across APAC and North America. Live sports and bundled offerings further reshape the global streaming landscape.

A new Bango report reveals that 23% of Gen Z Americans now pay for social media subscriptions, spending nearly $1,000 annually across various services, and increasingly favoring bundled offerings through third-party providers.

US consumers now manage an average of 5.4 subscriptions each, and 44% say they've received services for free via bundled offers. 63% want one app to manage all their subscriptions.

Nearly 50% of TV viewers now subscribe to at least one streaming service outside the Big 7, according to HUB Intel. Only 11 of those niche services break a 10% reach.