Search results for bundling
21 FEB 2024
Data
USA: Ad-tiered streaming is generating new subscriptions
A study by Bango shows the positve impact of ads, bundling, and password-sharing crackdowns on the U.S. subscription economy.
22 NOV 2023
Data
Is bundling the future of the streaming industry?
Super Bundling gains momentum as subscription services aim to amplify customer acquisition and reduce churn, according to a new Bango research.
15 SEP 2023
Data
Are super-aggregation and super-bundling transforming the TV and video ecosystem?
In 2015, just 13% of homes paying for a service subscribed to both an online video service and a traditional pay TV service, but by the end of last year, that figure had more than trebled to 47%, according to Omdia.
20 JUL 2023
Data
Are bundling and content aggregation key to customer retention and acquisition?
Almost nine in ten (88%) of the leading telcos in the United States and the United Kingdom are planning to offer Super Bundling as they prioritize revenue growth and customer retention, according to a survey commissioned by Bango.
21 DEC 2022
Data
Why are bundles and discounts the new battlegrounds in the US SVOD market?
As SVOD services in the United States mature, pricing and bundling are key to retention, according to a recent report by Ampere Analysis.