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CO-VIEWING APPS ARE MORE POPULAR WITH YOUNG AUDIENCES 12 JUL 2021

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CO-VIEWING APPS ARE MORE POPULAR WITH YOUNG AUDIENCES

Findings from Hub Entertainment Research’s third annual “Evolution of the TV Set” report show that a quarter of viewers say they have watched via a co-viewing app or service this year, up over 2020 (20%).
WHAT ARE THE LATEST TRENDS IN TERMS OF CONTENT CO-VIEWING? 31 AUG 2020

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WHAT ARE THE LATEST TRENDS IN TERMS OF CONTENT CO-VIEWING?

Most US audiences prefer co-viewing on OTT devices compared with desktop, mobile, laptop, and linear TV. TV received the highest viewership with a 20% increase from earlier this year and 61 million viewers.