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The new bundling wars: the turn of Netflix, Apple TV+, and Peacock 15 MAY 2024

Streaming

The new bundling wars: the turn of Netflix, Apple TV+, and Peacock

Comcast CEO Brian Roberts introduced the StreamSaver bundle at the MoffettNathanson Media, Internet & Communications Conference, emphasizing its competitive pricing.
USA: Content discovery is becoming a real problem 2 MAY 2024

Trends

USA: Content discovery is becoming a real problem

A study by Comcast Advertising revealed different challenges consumers face when discovering new content.
Peacock increased subscribers by 55% and reduced streaming deficit 25 APR 2024

Streaming

Peacock increased subscribers by 55% and reduced streaming deficit

Comcast Corporation presented its Q1 results. Although it exceeded earnings forecasts, its stock price fell more than 6%.
Paramount and Comcast are discussing a streaming merger 19 FEB 2024

Deals

Paramount and Comcast are discussing a streaming merger

Paramount and Comcast are allegedly contemplating a streaming team-up that could lead to Peacock and Paramount+ bundled.
Imagen Los ingresos AVOD globales alcanzarán los $56 billones en 2024 13 NOV 2023

Data

84% of Advertisers Will Increase FAST Investments in 2024

Xumo and Comcast Advertising released a joint report, titled "The 2023 State of FAST," showing the growing usage of FAST among advertisers and consumers, and the role it is playing in multiscreen TV advertising plans.