Search results for connected

A research by Hub revealed that half of smart TV viewers turn first to apps when they want to watch TV.

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.

A research by Teads revealed that the shift from linear TV to Connected TV (CTV) demands a reevaluation of traditional strategies, as they must now capture the attention of audiences scattered across an array of platforms.

A study by LG Ad Solutions revealed that CTV is gaining terrain among US consumers, showing an increase from 2023.

You First Originals, You First's original production division, announced an agreement with the British production company The Connected Set for the production of its innovative format “Buddymoon” in the United Kingdom.