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Bango’s 2025 survey reveals 32% of U.S. consumers now pay for specialist streaming or subscription platforms, with 63% preferring to consolidate payments through a single bill.

Horowitz Research finds that 66% of Americans would consider a bundle combining SVOD, AVOD, and FAST, with higher interest among Millennials and multicultural audiences.

Three-quarters of Australian streaming subscribers watched documentary content in Q1 2025, while only 32% of Japanese accounts viewed the genre.

59% of LGBTQIA+ consumers say they’re more likely to buy from brands that publicly support the community, while 40% prioritize working for purpose-driven organizations.

As 36% of US and 35% of UK consumers cancel streaming subscriptions, 57% say they would pay more for AI-powered features—revealing a shift from quantity to quality and personalization in a saturated market.