Search results for ctv

New research from Mediaocean showed that a growing number of consumers are cutting the cord and turning to streaming platforms for entertainment, increasingly choosing more affordable ad-supported tiers.

Mediaocean’s research revealed companies are planning to increase spending mostly on social media, digital display/video, and CTV.

A research by LG Ad Solutions revealed significant shifts in media consumption among Hispanic viewers, emphasizing their preference for streaming content over traditional TV, and showcasing opportunities for advertisers to engage with this demographic more effectively.

A research by DirecTV Advertising revealed that users value this type of not only for its high production quality but also for its ability to create meaningful connections among viewers.

In its latest report, LG Ad Solutions highlighted significant trends in how audiences engaged with these events, underscoring the continuing relevance of awards shows and the growing impact of CTV on viewer habits.