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This keynote is part of a three-day conference and market that runs alongside the CEE International Screenings at Content Warsaw, which sees the world’s leading suppliers unveil their latest shows.

WBD’s streaming business has incredible momentum, turning around its profitability by almost $3B in just two years and scaling globally with 22M subscribers added over the past year, with a clear path to over 150M+ by the end of 2026.

With over 300 million global subscribers, Netflix is integrating AI-powered search and personalized hubs to streamline content discovery. The new interface begins its global rollout on May 19, targeting smarter, faster viewer engagement.

Italian commission becomes seventh international version of Banijay Entertainment’s popular music format.

This year the pitch sessions continue to be a cornerstone of Mifa’s agenda, with a record 917 project submissions from 92 countries. Major studios like Netflix, Warner Bros. Discovery, Riot Games, and LAIKA will lead Studio Focus presentations, while companies such as Pixar, Epic Games, and Autodesk will host technical demos.