Search results for emarketer
21 DEC 2022
Data
Is the US streaming ad market expanding and diversifying more than ever?
Older players like Hulu and YouTube face a shrinking share of CTV ad spend in the United States, not because they are getting weaker but because the market is getting stronger, according to eMarketer.
3 OCT 2022
Data
Non-pay TV households will exceed pay TV households next year
Excluding vMVPDs, which deliver live TV over the internet, pay TV will decline 7.2% this year to 66.4 million households, eMarketer revealed in its latest report. That figure will drop to 54.3 million households by the end of 2026.
3 JUN 2022
Ad Sales
Could the merged Warner Bros. Discovery push ad prices up?
In order to display ads on its prime content, the newly formed Warner Bros. Discovery is adopting an aggressive position in early upfront talks with advertisers, eMarketer noted in its latest report.
2 JUN 2022
Data
US upfront CTV ad spending will exceed $6 billion this year
Upfront spending is flowing toward streaming services. In fact, according to eMarketer, upfront CTV ad spending in the United States will grow by 34.6% to US$6.41 billion this year.
1 JUN 2022
Data
Why does the UK CTV opportunity look appealing, but limited?
While traditional television ad spending in the UK will struggle for growth in the coming years, digital video will not, eMarketer said in its latest report.