Search results for engagement

Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.

Average daily playtime dropped 12% while buffering times improved by 18% and video start times by 12%. With user expectations rising, streaming platforms must prioritize performance to stay competitive.

Amazon’s Prime Vision is redefining the live sports experience, with most NFL fans responding positively to its AI-driven features. As enthusiasm for interactive streaming grows, the platform is positioning itself as a serious contender for the future of sports broadcasting.

LG Ad Solutions recent study reveals that CTV ads are prompting real-world action, with 39% of viewers searching for a product online, 38% visiting a website, 21% making a purchase, and 19% going to a physical store after seeing a relevant ad.

A recent analysis from Futuresource Consulting shows that over 60% of households report financial stability or improvement. Premium digital content engagement rises to 40%, up 8 points year-on-year.