Search results for engagement
21 AUG 2024
Programmers
Channel 5 to rebrand linear and on-demand services as "5"
This strategic decision seeks to unify the network with its streaming service, My5, to boost viewer engagement.
8 AUG 2024
Production
Warner’s DTC grew in subscribers, but its revenue fell 5%
Reaching 103.3 million subscribers, advertising revenue in the DTC segment saw a significant increase of 99%, driven by higher domestic Max engagement and growth in ad-lite subscribers, and increasing ARPU by 4% to $8.00.
9 JUL 2024
Trends
Sports Engagement: technology-driven experiences will reshape consumption
A study commissioned by IBM showed international sports fans are optimistic about the impact of technologies like AI on their digital sports experiences.
12 JUN 2024
TV
Hannah Jones: “We need to provide cinemas with a rich catalog of our familiar classics”
The Senior Distribution Manager at Magic Light Pictures discusses children's engagement with the big screen and reveals Magic Light's 360-degree strategy for each theatrical title.
28 MAY 2024
Streaming
How ITV applies real-time ad delivery at scale?
The British broadcaster partnered with data and AI company, SAS, to drive viewer engagement with customized ad experiences for the 40 million registered users of ITVX, and is expecting to apply this on linear TV.