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The initial partnership saw Merzigo licensing a selection of entertainment and unscripted titles on Merzigo-owned and operated social AVOD media channels which successfully contributed to commercial growth on YouTube and Meta.

With 14 seasons produced since its 2015 debut, "MasterChef México" has become a ratings and digital powerhouse, averaging over 3 million YouTube views per episode, launching major brand partnerships including Vips and Huken, and celebrating its 10th anniversary with a televised special and a grand finale screening in Cinemex and Cinépolis nationwide.

New senior appointments include Ed Love as SVP APAC and Jonathan South and Patrick Phelan for EMEA, enhancing ITV Studios’ commercial reach across Asia-Pacific, Nordics, Benelux, and German-speaking markets amid continued international growth and record-breaking profits.

 The deal marks the corporation’s main commercial arm taking full ownership of its second unscripted indie following the acquisition of Voltage TV in 2022.

The hit children’s program "Ready, Steady, Wiggle!" was acquired by Malaysia’s national broadcaster, Radio Televisyen Malaysia for series 4-7.