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Ad views on connected TVs rose 31% year-over-year in Europe, while programmatic video advertising expanded 44%, fueled by a 14% increase in unique advertisers and growing adoption in live content environments.

Taking up the role at the beginning of the year, Le Goy’s responsibilities span all television production operations including SPT’s game shows, all television and home entertainment distribution for Sony Pictures’ film and television content, and the studio’s cable networks such as GSN (Game Show Network), across the US, Latin America and Europe.

The agreement includes 20 premium dramas, thrillers, comedies, and documentaries, showcasing some of the continent’s most distinctive storytelling voices and creative talent.

The premium drama has been acquired by broadcasters and streamers across Europe, Asia, and Oceania, including ARTE, BBC Studios, Lionsgate Play, SVT, and TVNZ.

The proposed reform strays from the founding spirit of the Creative Europe MEDIA programme, which now appears downgraded into a much larger programme that threatens its clarity and effectiveness.