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On January 8, 2025, as the fires intensified, Los Angeles residents turned to local television news in record numbers:1.1 billion minutes of local TV news were watched that day. Digital platforms associated with local TV stations saw a 1,693% increase in impressions compared to the prior three weekdays. Listenership of local radio stations also increased by 40% over the average of the previous seven days.

Over the weekend, Meghan and Prince Harry, who live to the north west of LA, were seen visiting people made homeless by the fires in an emergency shelter in Pasadena.

In recent hours, major companies, unions, and individuals have raised funds and undertaken solidarity efforts to assist the victims of the LA Wildfires. Donations, resources, and direct aid are among the key initiatives.

The1x60 film examines how the fires started, what caused them and the political fall-out. 

Main studios have postponed production in their Los Angeles studios and awards like the Oscar and Critics Choice Awards have seen delays in their original schedules.