Search results for forecast
22 JUL 2024
Forecasts
The 2024 Olympics to reach its $1.34 billion sponsorship revenue target
A research by Ampere Analysis forecasted this year’s Olympics are set to achieve their target and a 60% increase compared to the Tokyo Olympic Games of 2020.
16 JUL 2024
Forecasts
The 2024 Olympics could be the most watched televised event in eight years
A research by eMarketer forecasted the event could surpass the last two Summer Olympics, celebrated in Rio and Tokyo, which each reached over 3 billion viewers.
17 JUN 2024
Forecasts
Global advertising revenues to grow just under $1 trillion in 2024
GroupM’s 2024 Global Midyear Advertising Forecast expects the U.S. and China to make up 57.1% of global ad revenue, adding $44.5 billion to their totals in 2024 (excluding U.S. political spending).
10 JUN 2024
Forecasts
European broadcasters face a new reality: less market share and the streaming pressure
This arises from the latest forecast by the consulting firm Ampere Analysis. It examines the current and potential future strategies adopted by Europe’s largest commercial broadcasters to tackle these challenges.
30 MAY 2024
Forecasts
Germany: advertising in audiovisual media is set to grow again in 2024
The data comes from the Vaunet´s spring forecast. Radio and TV advertising to see moderate growth. Continued strong growth is anticipated in audio and video streaming.