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USA: Roku to retain CTV advertising dominance 16 SEP 2024

Forecasts

USA: Roku to retain CTV advertising dominance

A research by Omdia showed the company’s dominance is forecasted to double by 2029 compared to 2024 levels, while Samsung, second-largest player, is also anticipated to see substantial growth.
Japan SVOD market to hit $5.6 billion in 2028 amidst rising premium content demand 30 AUG 2024

Forecasts

Japan SVOD market to hit $5.6 billion in 2028 amidst rising premium content demand

GlobalData's forecast indicated an ongoing increase in household penetration of fixed broadband services, along with a shift in consumer preference from traditional pay-TV services to OTT video platforms.
UK advertising spend reached £9.2bn in Q1 2024 29 JUL 2024

Forecasts

UK advertising spend reached £9.2bn in Q1 2024

Advertising Association/WARC Expenditure report forecasted a £9.7bn spend for Q2 following Men’s Euros and snap General Election, with FY 2024 forecast up 7.7% to £39.4bn.
ITV first-half ad revenue was boosted by England's Euro 2024 journey 26 JUL 2024

Markets

ITV first-half ad revenue was boosted by England's Euro 2024 journey

First half underlying earnings are up 40%. On one hand, we are confident of an increase in underlying earnings for the full year; on the other hand, we forecast flat advertising revenue in Q3. The growth in total ad revenue was offset by a decline in production business ITV Studios, which felt the impact of last year's U.S writers' and actors' strike.
The 2024 Olympics to reach its $1.34 billion sponsorship revenue target 22 JUL 2024

Forecasts

The 2024 Olympics to reach its $1.34 billion sponsorship revenue target

A research by Ampere Analysis forecasted this year’s Olympics are set to achieve their target and a 60% increase compared to the Tokyo Olympic Games of 2020.