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Ten seasons of the show, which is one of the UK’s most popular daytime franchises, together with seven seasons of spin-off "A New Life in the Sun: Where Are They Now?" and one season of spin off "A New Life in the Sun: Road Trip", will be a highlight for Cineflix Rights’ MIPCOM 2024 slate.

It´s Audience Insights and Measurement, a first-party data platform to enhance audience targeting capabilities. It will expand across the company’s much-loved brands and franchises to bring datasets from gaming, theatrical, consumer products and experiences into a single addressable solution alongside premium sport and entertainment. 

The agreement is in celebration of Blippi's 10th Anniversary. This includes releasing three songs with special music videos featuring both The Wiggles and Blippi and showcasing some of the most beloved tunes from both franchises.

New partnership sees Nelvana representing MGA’s mega franchises L.O.L. Surprise!™, Bratz®, Rainbow High™, Little Tikes®, and MGA’s Miniverse™.

According to Ampere Analysis, video games IP is driving ever-bigger hits, on the cusp of overtaking established comic-book franchises.