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CTV advertising grows with interactive gains and frequency risks 24 APR 2025

Trends

CTV advertising grows with interactive gains and frequency risks

In 2024, CTV ad impressions grew 18% year-over-year, but the gap between ad investment and viewership reveals an even greater opportunity ahead.
Global Streaming sees decline in engagement but gains in quality and user experience 23 APR 2025

Trends

Global Streaming sees decline in engagement but gains in quality and user experience

Average daily playtime dropped 12% while buffering times improved by 18% and video start times by 12%. With user expectations rising, streaming platforms must prioritize performance to stay competitive.
Kanal D's "Love Trap" romantic comedy to be premiered in the Czech Republic 10 APR 2025

Distribution

Kanal D's "Love Trap" romantic comedy to be premiered in the Czech Republic

The series has gained international attention for its engaging storyline and strongperformances, and its arrival in the Czech Republic marks yet another successful step in its global journey.
MFE confirms takeover bid to gain full control of ProSiebenSat.1 4 APR 2025

Programmers

MFE confirms takeover bid to gain full control of ProSiebenSat.1

MediaForEurope has confirmed a €1.1 billion minimum offer to acquire full control of ProSiebenSat.1, where it already holds a 29% stake. The offer is priced at €1.06 per share, matching the legal minimum.
Beyond the Big 7: Niche streamers gain ground in the new TV bundle 3 APR 2025

Markets

Beyond the Big 7: Niche streamers gain ground in the new TV bundle

Nearly 50% of TV viewers now subscribe to at least one streaming service outside the Big 7, according to HUB Intel. Only 11 of those niche services break a 10% reach.